Smaller is the point.

Cervito started as a frustration with the gap between what AI can do for a Shopify merchant and what AI tools for Shopify merchants actually do. The capable stuff was buried in $300+ enterprise suites. The affordable stuff was a chat widget that pattern-matched on five keywords and called itself an assistant.

The middle was empty. So we built it.

What we're trying to build

A product that behaves like a knowledgeable shop-floor associate, someone who has read every spec sheet, remembers every policy, and actually says I don't know when they don't, instead of inventing an answer that sounds confident. That last part is the whole game.

Every response Cervito gives is grounded in the merchant's real catalog, real policies, real coaching notes. A product that doesn't exist cannot be recommended. A return policy that hasn't been configured cannot be invented. A SKU that's out of stock cannot be surfaced as available. We enforce these as code, not as prompt instructions.

Who Cervito is for

Independent Shopify merchants who are big enough to need an associate and small enough that hiring one isn't the answer. If your storefront sees somewhere between 10,000 and 150,000 visitors a month, you're in the band where Cervito earns its keep. Smaller and a basic widget is probably fine. Larger and you're in custom-build territory.

What we're trying to avoid becoming

We've spent enough time inside SaaS products to know how this ends: feature creep, per-seat pricing that triples on renewal, a Lovable Mascot strategy, and a homepage that says "leverage AI to unlock your store's potential" without saying what the product actually does. We've written all of those things ourselves at other companies. Not this time.

The product page tells you what it does. The pricing page tells you what it costs. The features page lists exactly the sixteen things it does — no more, no less. If we add a new capability, we don't gate it behind a higher tier; we ship it to everyone. If we discover a bug, we write a failing test before we write the fix. If you uninstall, we don't try to retain you with a discount email.

What's next

More language support. Deeper analytics on which conversation patterns predict revenue. A partner program for agencies. We post what we ship — and what we choose not to — on the blog.

If any of this resonates, the fastest way to evaluate Cervito is a personal install link from the founder, usually live within 24 hours. Uninstall in one click if it doesn't earn its keep.

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Built in public · One founder, shipping in the open.